On 25 May 2018, the day the GDPR came into force, lawyer Georg Huber gave a lecture on Big Data & Data Protection at the 58th DACH Conference. Also see Big Data & Data Protection.
At the latest since the Cambridge Analytica affair, in which Facebook passed on personal data on a large scale and used this data in Cambridge Analytica’s US presidential election campaign to send personalized messages with specific content to the recipient, the topic of “big data” has increasingly come into the public focus.
Cambridge Analytica clearly demonstrated the possibilities provided by Big Data and how it can even shake the foundations of our democracies. Dealing with Big Data therefore requires rules. These rules should protect the individual as well as society as a whole from abuse.
At the same time, Big Data offers numerous possibilities that are of great use. Just think of the improved research possibilities in medicine.
One instrument of the rule of law to reconcile these two approaches is data protection law. It is above all a matter of protecting the individual and his right to informational self-determination, while at the same time defining the framework conditions for Big Data applications in order to use them to the advantage of society.
Lawyer Georg Huber explains how the GDPR and thus data protection law deals with this problem. This shows that the principle of earmarking is the biggest hurdle for Big Data applications.
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