After several years of discussion the EU General Data Protection Regulation (EU) 2016/679 of April 27, 2016 was published in the Official Journal of the European Union, entered into force on May 24, 2016 and will apply as of May 25, 2018. The current Data Protection directive will then be suspended. It dates back to the “stone age” of data protection, that is to say to a time where companies such as Facebook, Google, WhatsApp, Instagram and Cloud-Computing didn’t exist. Data protection law had to be modernised and adapted to match these developments.
The aim of the new General Data Protection Regulation is on the one hand to strengthen the fundamental rights of individuals, in particular to protect personal data within the EU, and on the other hand to guarantee free data transfer on the internal market.
In a guest comment for the Tyrolean edition of the “Wirtschaftsblatt”, lawyer Dr. Georg Huber, LL.M., explained what the EU General Data Protection Regulation means for companies and what they have to expect.back